The AI
Boardroom
Cross-brand intelligence · Saul Owide
N
Neeky
TSB CMO
S
Saul
Chairman
R
Ray
RB CMO
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Neeky · TSB
Ray · RB
Saul · Chair
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💬 Boardroom
⚔️ GTM War Room
📋 The Minutes
📅 Schedule
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N
Neeky
CMO · The Smart Bag
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Neeky is ready.
TSB's CMO is standing by. Ask a question below or start an autonomous debate above.
R
Ray
CMO · Rachel Bloom
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Ray is ready.
Rachel Bloom's CMO is standing by. Ask a question below or start an autonomous debate above.
What's our biggest shared audience opportunity right now?
Which brand should scale ad spend first and why?
What's the gift-giving overlap we should both attack for Q4?
What creative angle is working that neither brand has fully exploited?
How do we use RB buyers to build TSB lookalike audiences?
Saul · Chairman
Session ready · 0 exchanges
⚔️ GTM War Room
Quick Presets
90-day paid media roadmap with channel split, weekly budgets, ROAS targets and creative cadence for both brands
Q4 gift-giving joint campaign strategy — how both TSB and RB attack the gifting market simultaneously with shared learnings
GPS upsell mechanics deep-dive — messaging, pricing psychology, funnel placement and A/B test roadmap for both brands
Influencer strategy for both brands — tier breakdown, brief templates, commission structure, content cadence and ROI model
Cross-brand audience sharing strategy — how RB buyer data feeds TSB lookalikes and vice versa, with Meta and Google implementation steps
Launch week playbook for TSB June 1 — hour by hour, campaign by campaign, creative by creative
GTM War Room
Set a brief, choose depth, and Neeky and Ray will build a complete go-to-market plan together — debating, refining, and pushing each other across every round. Select a preset or write your own brief.
📋 The Minutes
Generate a full boardroom intelligence briefing. Neeky and Ray each submit their brand update, then a synthesis produces The Minutes — decisions, opportunities, conflicts, and one action per brand.
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The Minutes covers:

🟡 TSB intelligence update
🔴 RB intelligence update
🟢 Cross-brand opportunities
⚡ This week's priority actions
🔥 What to debate next session
📊 Paid media performance flags
⏰ Daily Schedule
Mon–Thu · 8AM ET
15-min structured daily session. Fires automatically.

Friday · 8AM ET
20-min weekly review. Deeper questions, weekly learnings, next week priorities.

Sat–Sun · 8AM ET
Weekend session. Ad performance check, creative fatigue signals, Monday prep.

Mon–Thu · 2PM ET
Conflict resolution — fires automatically when morning flagged disagreements.

Summary emails to both addresses after every session, every day.
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The Minutes
Your cross-brand intelligence briefing. Generate now to get Neeky and Ray's latest thinking, cross-brand opportunities, and this week's priority actions — synthesised into one crisp document.
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Session Types
Mon–Thu 8AM ET · 15-min daily
Friday 8AM ET · 20-min weekly review
Sat–Sun 8AM ET · Weekend session
Mon–Thu 2PM ET · Conflict resolution
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